It’s supposed to be very much like meat— and the company is hoping to market it not just to vegetarians, but to meat eaters who want a more ethical and environmentally sound alternative.
Fake meat is one of those products that makes people argue whenever it’s mentioned.
“But why don’t you just eat the meat?” carnivores always demand. “Why eat it something that tastes like meat if you’re vegetarian?”
Which is completely missing the point— one of which is savory-ness and protein; the other is ethical and moral. Yes, fake meat products are often very processed and full of sodium. But that’s why I don’t eat them every day— or even every week.
But at the end of a long day, having your favorite meat substitute stashed in the fridge can be a wonderful timesaver.
Which brings me back to Beyond Meat. I snagged the chicken-free strips marked “lightly seasoned.” This stuff looked strangely like chicken— so much so that I double-checked the ingredients to make sure I hadn’t make a serious shopping mistake. This stuff ain’t “chick’n.” There was a good amount in the package, and at $5.69 a box, I was happy to see that.
As I cooked it up, it started to resemble chicken more and more, as it pinked and crisped. It also cooked slower that I was expecting. The mouth texture is very much like real chicken— the same chewiness and consistency, and simple, savory flavor. I think it’d be a great addition to a veggie shish kabob— it would hold up much more than tofu.
The verdict? I would totally buy this stuff again. The price is reasonable, the ingredients gluten-free, and it was a tremendous, tasty time-saver.
PS: the last time I ate chicken was over 17 years ago. Just saying.